National Seminar on
Digital Disruption in Marketing
Challenges, Opportunities & Sustainability (Online Mode)
Challenges, Opportunities & Sustainability (Online Mode)
In today's rapidly evolving digital landscape, marketing is undergoing an unprecedented transformation. Emerging technologies such as artificial intelligence, big data analytics, automation, social media platforms, and immersive digital experiences are redefining how organizations connect with consumers. Digital disruption has not only reshaped traditional marketing but also created new paradigms that demand innovation, agility, and ethical responsibility.
The National Seminar on “Digital Disruption in Marketing: Challenges, Opportunities & Sustainability” aims to provide a dynamic platform for academicians, researchers, industry professionals, entrepreneurs, and students to deliberate on the transformative impact of digital technologies on marketing practices. The seminar seeks to explore how businesses can navigate disruptive changes, leverage emerging opportunities, and build sustainable marketing strategies in an increasingly competitive digital ecosystem.
The ICFAI University, Meghalaya has been established under Section 4(2) of the UGC Act of India 1956 and 22 of 2020 of the Act of State Legislatures Assembly of Meghalaya. The University has been notified under Notification No.EDN 28/120/2014 Dated. 22.02.2006.
Abstract Submission: 08/06/26
Registration Deadline: 24/06/26
Full Paper Submission: 06/07/26
Seminar Dates: 15/07/26 to 17/07/26
93664019662 / 8787735501
9366435092 / 8876189953
To examine the impact of digital disruption on contemporary marketing theories, strategies, and business models.
To explore emerging technologies such as AI, big data, and immersive media in transforming marketing practices.
To analyze the challenges associated with digital transformation, including data privacy, cybersecurity, ethical concerns, and regulatory compliance.
To identify opportunities for innovation and growth through performance marketing, personalization, influencer ecosystems, and digital branding.
To promote sustainable marketing practices that integrate social responsibility, ethical data usage, and long-term value creation.
To bridge the gap between academia and industry by encouraging dialogue, case study discussions, and collaborative research initiatives.
To provide a platform for researchers and practitioners to present empirical studies, conceptual papers, and real-world insights on digital marketing disruption.
To encourage interdisciplinary research in marketing, technology, consumer behavior, analytics, and sustainability.
Authors are requested to submit their abstracts/full papers via email to:
ddmnationalseminar26@gmail.comOrganized by Department of Management, ICFAI University Meghalaya, Tura Campus
Dr Alicia Gatphoh
Vice Chancellor, ICFAI University MeghalayaMr Proley M Sangma
Director, ICFAI University Meghalaya, Tura CampusDr. Brenda D. Marak
Department of ManagementDr. Ankit Agarwal
Mr Sumit Dey
Ms Briana G Momin
Dr. Ankit Kesharwani
Assistant Professor (Marketing & Strategy)Indian Institute of Management Rohtak
National Seminar on Digital Disruption in Marketing: Opportunities, Challenges and Sustainability
Dr. Sunildro L.S. Akoijam
Associate Professor, Department of ManagementNorth-Eastern Hill University (NEHU)
National Seminar on Digital Disruption in Marketing: Opportunities, Challenges and Sustainability
