The Bachelor of Science (Marketing) Program is a focused program in marketing management, designed for the benefit of students seeking career opportunities in the areas of marketing and sales management at the entry-level and those who wish to pursue MBA (Marketing) later.

Program Structure

There are 18 courses divided into 9 groups spread over 3 years.
 

Year

Group

Subjects

I Year

Group I

  • English 

  • Business Environment

Group II

  • Introduction to Management

  • Essentials of Marketing

Group III

  • Business Communication

  • Market Research

II Year

Group IV

  • Economics

  • Consumer Behavior

Group V

  • Marketing Communications

  • Business Law

Group VI

  • IT & Systems

  • Sales Management

III Year

Group VII

  • Current Affairs

  • Services Marketing

Group VIII

  • Retailing

  • Marketing Financial Products

Group IX

  • Business Strategy

  • Industrial Marketing

 

Eligibility : 10+2 (any discipline)

Duration : 3 years

 

© 2006-08 The ICFAI University, Meghalaya. All rights reserved. Contact ICFAI University, Meghalaya for further information. 
Near Hotel Sundari, Circular Road, P.O. Tura, West Gharo Dist. - 793001, Meghalaya.