• The ICFAI University, Meghalaya

The BBA Program

The BBA Program

The Bachelor of Business Administration (BBA) Program is a 3 year campus program offered by the University with a view to impart in-depth knowledge and broad understanding of functional areas of Management. The BBA Program focuses on various areas of management and prepares students for a professional career in management and also make them ready to pursue MBA degree program in due course.

Duration:
Three years.

Eligibility: Pass in 10+2 with aggregate 40% and above (any discipline).
Final year 10+2 students are also eligible to apply.

Program Structure
The BBA Program is organized into 6 semesters in 3 years. There are 36 courses including Soft Skills. Students are additionally required to go through 2 summer internships.

Elective Streams
Students are exposed to elective courses in their respective field of specialization. These elective courses provide an understanding of the specialized focus fields.

Electives:
Sales Management, Advertising and Sales Promotion, Working Capital Management, Life Insurance, Management Information System, Services Marketing, Consumer Behavior, Bank Management, General Insurance, Database Management Systems, Investment Management, Capital Markets, Retail Management, Customer Relationship Management.

Humanities Electives: Dynamics of Social Change, Current Affairs - Indian, Heritage of India, Introductory Philosophy, Comparative Religion, Current Affairs - International.

BBA Program Structure
Year I Semester I Semester - II
  • English Language Skills I
  • Financial Accounting I
  • Business Statistics
  • Managerial Economics I
  • Introduction to Computers
  • Principles of Management
  • English Language Skills II
  • Financial Accounting II
  • Quantitative Methods
  • Managerial Economics II
  • Computer Programming
  • Introductory Psychology
Summer Internship I
Year II Semester - III Semester - IV
  • Technical Report Writing
  • Business Law I
  • Management Accounting
  • Marketing Management I
  • Organizational Behavior
  • Soft Skills I
  • Financial Management
  • Business Law II
  • Operations Management
  • Marketing Management II
  • Human Resource Management
  • Soft Skills II
Summer Internship II
Year III Semester - V Semester - VI
  • Humanities Elective I
  • Business Policy & Strategy
  • Project Management
  • Business Environment
  • Elective I
  • Elective II
  • Humanities Elective II
  • International Business
  • Money, Banking, & Financial Markets
  • Insurance Management
  • Elective III
  • Elective IV

The program structure is subject to periodic review.